Ethics of Native American Mascots Essay

Ethics of Native American mascots is a controversial topic and should not be argued against because they are used ethically, complementary, and respectfully. The Native American Mascot controversy is a topic that has presented itself in recent years all across the country. Though there have been some issues, complaints, and moral questions brought up about the Native American mascot dilemma by a minority group of people, there is no legitimate argument to why these mascots should be banned. Ethically, there is nothing wrong with using Native American symbols as mascots. Native American mascots are ethical. Ethics is defined as â€Å"a system of moral principles and rules, the rules of conduct recognized in respect to a particular class of human actions or a particular group or culture, and also a branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions† (dictionary. com). Native American mascots and logos for sports leagues has been a debate dating back as far as the late 1960s (Oguntoyinbo 2011). When talking about the ethics side of the argument, calling the images and logos unethical toward Native Americans is wrong because ethics, like the definition says, portrays to respect and class toward a group or culture. The purpose of mascots is to believe in something, to have a logo that brings teams and communities together for battle in sports, and to perform well and do your best so you stand tall and proud to be a part of your team and mascot. To be a warrior on a football field and literally have the warrior symbol, to be a brave, or the chiefs and represent honor, courage, and bravery would be astonishing. Native American mascots are complementary. The use of logos as mascots is to honor Native Americans, they are not used to offend, and they are not misguiding (King 2002). Though there are two sides to every argument, when a mascot is called degrading or any negative term other than complementary, it must have something border line if not over the top offensive on it. There is no legitimate argument for why an arrowhead on the side of a football helmet, a logo of a Native American chief’s head on the side of a school or even a tomahawk on a basketball jersey is being reverted to as degrading, but the controversy still continues. Some names can be offensive such as Redmen, Savages, etc. But if it is the name itself that offends, it needs to be argued that way and not toward the Native American mascot as a symbol. Arguing a mascot as degrading when really it is meant the name is disrespectful in itself because a mascot is a symbol of a team, not the name; it is also the strength and core of a team. Mascots are purposely portrayed as being ethical, complementary, and respectful, in fact â€Å"tribal names find their way onto all kinds of consumer products, such as the Jeep Cherokee and the Dodge Dakota. For the same reason, Indian images appear on U. S. currency, such as the old Indian-head nickel and the new Sacajawea dollar. The Army even names its helicopters after tribes: the Apache Longbow, the Kiowa Warrior, the Comanche, and the Blackhawk. If we were† to let the minority side of this argument change Native American mascots, then â€Å"a number of cities (e. g. , Chicago, Miami, and Milwaukee), plus about half the states, would have to be renamed (Miller 2001). Mascots are symbols, symbols of spirit, and symbols of strength. Native American mascots are respectful. The minority of people who argue this issue want these mascots to change because they believe that Native American mascots are disrespectful to Native Americans, they are portrayed disrespectfully, and everything about the mascot is portrayed disrespectful. Some even say that teams with Native American mascots do what’s called a tomahawk chop that supposedly represent Indian culture and meant for honoring them but that’s not true (Pewewardy 2000). Doing a tomahawk chop is in no way disrespectful, in fact, a tomahawk chop is used to pump up the crowd, it’s used to respect the heritage of the Native American, and it’s used to continue tradition. Being a part of a Native American mascot team, chances are the intent is to want to represent that logo and be the upmost respectful possible toward the heritage that the symbol represents. It is amazing how some can say that Native American mascots are disrespectful. A huge reason that Florida State University got to keep their symbol and logo the Seminoles is because the chief of the Seminole tribe in Florida strongly supports what Florida State does with the symbol and how it is respected. Disrespect is when a team of any name burns a mascot logo before a game, disrespect is when a sports game is not played by the rules, disrespect is when refusal to shake and opponents hand after a lost battle, not a logo that represents pride and respect for a team, school, and community. Ethics of Native American mascots is a controversial topic and should not be argued against because again they are not being used unethically, they are not degrading, and they are not being used disrespectfully. Schools shouldn’t have to change their mascot because a few minority people give speeches, write letters to the NCAA, or even protest about it. It should come down to what the tribes themselves want; they are the ones with their image portrayed out there as mascots. That would be the ethical and right way to go about this controversy. Ethics can play a big role when it comes to the Native American mascot issue. No matter which side is chosen to debate, ethics should always be considered one of, if not, the top motivation. Works Cited â€Å"Definition of ethics. † Ethics definition. Dictionary. com. Web. 15 November 2011 King, Richard. â€Å"Defensive dialogues: Native American mascots, anit-Indianism, and educationalinstitutions. † Academic Search Premier. Simile, February 2002. Web. 27 November 2011. Miller, John. â€Å"What’s in a (Team) Name? † Academic Search Premier. National Review, 16 April 2001. Web. 15 November 2011. Oguntoyinbo, Lekan. â€Å"The Name Game. † Academic Search Premier. Diverse: Issues in Higher Education, 28 April 2011. Web. 15 November 2011.. Pewewardy, Cornel. â€Å"Why Educators Should Not Ignore Indian Mascots. † Academic Search Premier. Multicultural Perspectives, 2000. Web. 27 November 2011.

Key Stakeholders of Sara Lee Company

Stakeholders are often considered the lifeline of a company. They share a common interest in the health and well being of a company and often support a company financially and morally. Within any organization key stakeholders include individuals and groups within the organization that have a ‘stake' in the well-being or overall success of the organization. Stakeholder's aim is to make sure a company deliver positive results and remain viable through its product and service offerings. Stakeholders often have much say in an organizations daily functioning. They may influence the products or services that a company offers and may influence programs or organizational systems. Key stakeholders at Sara Lee come primarily from within the company. They key players at Sara Lee include members of management and employees but also some external clients including suppliers. Other stakeholders that may share a vested interest in the company include community members, investors, internal and external customers and even board members. Each of these groups has a different ‘stake' in the company. For example a supplier group interested in the well being of the company include a group of roughly 5,000 farmers that provide coffee, banana, beans and vanilla to the company from Uganda (Sara Lee, 2005). These stakeholders will continue to profit as long as Sara Lee continues to do well and continues to utilize their services. Since Sara Lee's product market is so diverse and includes food, apparel and household brands (Singh, 2003) the company's stakeholder base is quite large. The multinational corporation has key stakeholders in many other countries across the globe including employees and managers in Europe possibly India in the near future. Joint ventures and acquisitions over time have also increased Sara Lee's stakeholder base to include representatives from companies partnering with Sara Lee such as Consolidated Grocers Corporation, Oxford Chemical Corporation, Adams-Mills Corporation, Nutri-Metics, and Hills Bros. and more (Singh, 2003). As Sara Lee continues to grow and acquire other companies its key stakeholder base will continue to grow. Other important members include board members and investors in the company, as well as the corporation's top managers including the CEO and COO of the company (Singh, 2003). As long as net sales continue to reach new heights, which they do, the company can rest assured that the majority of their stakeholder's interests will be met time and time again. Shareholders are also important stakeholders at Sara Lee (Singh, 2003). The company's shareholder base continues to grow as the company continues to expand into global markets. While internal stakeholders may help provide balance and insight into ongoing operations, external stakeholders including suppliers are equally important because they can information management of emerging challenges or trends within the industry that may have to be overcome. Organizations partnering with Sara Lee may also be considered stakeholders in the organization. The founder of the company Nathan Cummings is also a key stakeholder in the company that continually invests toward the companies continuing success and future (Singh, 2003). Even HP Corporation may be considered a key stakeholder in Sara Lee's success. HP Corporation currently supplies Sara Lee with services and support for more than 300 computer based systems and telecom networks (HP, 2005).

Children learn Essay

The Guidance for the Foundation Stage Curriculum (2001) suggests that an appropriate curriculum for young children is a play-based curriculum, offering children a choice of play based activities and experiences. Siraj-Blatchford and Clarke (2000) agree that play has been well documented as a means by which young children learn.  Ã¢â‚¬Å"Play is highly valued in the Early Years for its ability to stimulate and integrate a wide range of children’s intellectual, physical, cultural, social and creative abilities.† (Siraj-Blatchford and Clarke 2000, p.76) However, unstructured play, in its’ purest sense, may cause a number of problems when providing suitable provision for children demonstrating hyperactive, impulsive or inattentive behaviour due to lack of structure and continual distraction. Kewley (1999,p.151) would agree when stating,  Ã¢â‚¬  Unstructured situations such as playtime often cause problems for children with ADHD†¦because of the over-reaction to the stimulus and their impulsive behaviour.† Ballard (1997) defines an inclusive setting as one where â€Å"differentness† is an ordinary part of human experience. Indeed, differentiation is the key to effective teaching and learning. However, problems arise when the whole structure of the curriculum is inappropriate for the needs of a particular child. Cooper (1999) would agree that it is invaluable for the practitioner to be aware of the specific circumstances in which individual children perform best in order to plan for the learning needs of these children and suggests that some aspects of an Early Years curriculum may aggravate symptoms of ADHD when stating, â€Å"Children with ADHD can become overwhelmed by the massive over stimulation they experience in a group situation and through free-play activity.† (Cooper 1999, p.144)  In addition,  Barrow (in: Merton 1998) and Toothhill and Spalding (in: Sefton 2000) also found that children with ADHD responded better in highly structured lessons than less organised ones.  Ã¢â‚¬Å"Children with ADHD are often hypersensitive to distraction. It is important, therefore, to ensure that they are seated in a place that is relatively free from distraction.† (Cooper 1999, p.146) Thus, making the task of suitable inclusive provision difficult for practitioners in Early Years settings. However, many opportunities for structured, adult-directed play do exist within the Early Years. (Siraj-Blatchford and Clarke 2000) Games such as those with rules, card games, matching games, and outdoor games with balls all provide opportunities for adult-directed play and provide the child with instructions and guidance for playing the game, rules of turn taking and developing new information. In addition a play-based curriculum offers opportunities for high levels of adult support and encouragement and a kinaesthetic based approach to learning, which is a preferred style of learning for many children with ADHD. Kewley (1999,p.146) concurs, stating, â€Å"Children with ADHD tend to be intuitive and need a practical approach to learning rather than a highly theoretical approach.†Ã‚  Research suggests however, that a high number of children with ADHD are not acknowledged as having SEN and instead their inappropriate behaviour highlighted as unsuitable candidates for mainstream settings. Hayden (1997) suggests that this attitude does not improve as the children enter formal education. Hayden researched children who had been excluded from primary school and found that children with ADHD are more likely that most to be excluded from school for behavioural reasons. This does appear at first glance to be surprising, when considering the evidence to suggest that a structured environment is more appropriate for a child with ADHD. Cooper (2005) offers an explanation for this however, and suggests that when considering the constructions of ADHD that, it is influenced by both biology and the social environment. Cooper infers that â€Å"school† plays a major part in the process of social constructions and indicates that children with ADHD are expected to conform to an unsuitable and ridged social framework and inappropriate curriculum when stating, â€Å"Pupils from an early age are expected to internalise and behave in accordance with a set of rules that derive from constraints imposed by a teacher-centred, curriculum-focused method of teaching pupils in age related groups.† (Cooper 2005,p.128)  Cooper also suggests that inappropriate teacher/child ratios may create social disorder problems that are met by a set of lineal rules, designed to regulate peer interaction and movement around school. Concluding that the majority of problems arise from an externally imposed age determined curricula as apposed to a negotiated curriculum. These findings are alarming when considering recent developments, legislation and guidance relating to children with SEN and may indicate that the behaviour aspect of children with ADHD is being used as a scapegoat strategy for settings who are not meeting the needs of these children.  When examining the issues surrounding ADHD it is clear that successful inclusion both in the Early Years and Primary school settings is problematic. On the one hand a play-based curriculum is the most suitable form of learning for the majority of young children and is endorsed in Early Years Settings, whilst on the other the symptoms that children with ADHD display suggest that such a curriculum would exasperate these symptoms. However, as previously discussed, some aspects of a play-based curriculum are preferable to the more formal approach of primary school. The PLA (2001) suggest once children have been admitted to the setting, an environment that is created should be one that encourages all children to flourish. Furthermore, Kewley (2001, p6) states the inclusion of children with ADHD is a â€Å"moral imperative†, however, Farrell and Polat (2003) argue that the inclusion of children with EBD has the potential to cause barriers to the government implementation of their policy of social inclusion. This would suggest that although differing levels of ability can be quiet easily catered for, behavioural and emotional differences are not as easily accommodated in educational settings. Visser and Stokes (2003) found that many people agreed with the inclusion of children with SEN, however when it came to children with EBD they were often denied inclusion due to their SEN. This supports the research undertaken by Hayden (mentioned previously) that children with ADHD are excluded from primary school due to behavioural reasons. The DfES (2006, p.1) suggest that children with ADHD can have an overwhelming affect in the setting when stating, â€Å"pupils with ADHD present challenges for teachers, both in effective behaviour management and in keeping them focused on the task in hand.† [online]  Teachers may feel threatened by having to deal with a child with ADHD, particularly if they have no training in the area and lack confidence, in addition to having to give instruction to a further 30 children or more. The parents of other children may feel that the attention has been drawn away from their children as more time needs to be spent dealing with disruptive outbursts and one to one tuition. All these factors effect the successful inclusion of children with ADHD. Swinson, Wolf and Meling however, disagree that these children’s needs would be addressed more effectively in special schools and conclude that there is much evidence of mainstream schools successfully including children with EBD and there was no evidence to suggest children with EBD benefit from special school. Rose (2002) found that teachers felt they could successfully include children with EBD, but only with additional classroom support. This may suggest a lack of confidence in their ability to meet the needs of children with ADHD in their care. Swinson, Wolf and Meling (2002) suggest that this view is not uncommon, they found that many teachers felt they were not sufficiently trained to meet the needs of inclusion. Another reason that teachers insist on additional classroom support may be due to the time and attention children with ADHD need. Newelle (2001) agree that children with EBD take up a lot of time and resources. All of the barriers above are not isolated to ADHD or indeed EBD they are general inclusion issues that have been successfully addressed throughout a majority of mainstream settings, particularly Early years settings. Albeit ADHD may manifest itself in differing ways and appear to centre around continuous, disruptive behaviour, for some leading to exclusion, however, all children with SEN should have their needs met and advice given by the DfES (2000) should apply to all children when stating,  Ã¢â‚¬Å"Children with special educational needs all have learning difficulties that make it harder for them to learn than most children at the same age. These children may need extra or different help from that given to children of the same age† [online] According to the National Institute of Mental Health (NIMH) [online], ADHD can have long term effects on the child’s ability to make friends and over time these children may develop emotional problems such as poor self-esteem and depression if the child’s needs are not met. McEwan (1998) identifies emotional reactivity and conduct problems, which include symptoms such as a shot fuse due to getting easily frustrated, overreacting to things that happen, defiant behaviour, verbal hostility and angry outbursts. Fletcher-Campbell (2001) looks at the problems of children with EBD and suggests that these children alienate themselves from their peers, due to their behaviour. Thus, â€Å"Some manifestations of the disorder tend to isolate children with ADHD from their peers, who will sometimes react with hostility to impulsive and hyperactive behaviour. This can result in long term difficulties in relation to other individuals and developing and sustaining relationships – and the emotional problems that follow often exacerbate the struggle to learn.† (Question Publishing 2003) [online] Effects of inattention and impulsivity causes children problems with turn taking and this suggests they often interrupt when others are talking or playing. (Cooper and O’Regan (2001) In addition McEwan (1998) argues that children with ADHD can often be selfish and self-centred, which means they are likely to find it hard to make friends and build relationships. They are often unaware of social cues and do not worry about the consequences of their behaviour.

Trends in Electronic Health Record Coursework Example | Topics and Well Written Essays - 750 words

Trends in Electronic Health Record - Coursework Example Spending 8 hours in a construction firm, mixing concrete and making floors can be considered as work. Spending hours on the desktop writing articles should be considered as work but monitoring a robot making car doors cannot be considered as work. Work done by nomal human being is actually hectic and requires an established health programme that can cater for one’s treatment at his or her work place. An organization or any work site, should establish an electronic health record for its employees or workers. Physicians should also be present inany work place. Physicians’ ability to deliver effectively in the health care has always been curtailed by the overwhelming amount of data that they receive and deliver in the event of discharging their errands. It is obvious that medical care gets complex as days pass by besides the fact that information gets to the physicians at uncontrollable rate. It is thus imminent that the physicians and other health care givers have access to latest technologies that would enable them cope with the overwhelming amount of information and therefore offer services based on latest information. This means that there has always been a need for the health care industry to develop computerized system that would enable the health care givers ranging from the physicians, nurses, pharmacists, to laboratory technicians capture, manage, and deliver health care information electronically. It is noteworthy that the dire need for the digital record gave birth to the Electronic Health Record (EHR). The Electronic Health Record (EHR) has been an important tool for the health care givers in providing effective and efficient health care services to the patients. Electronic Health Record (EHR) has been in the health industry for a long period estimated at four decades. It is plausible that majority of healthcare setup ranging from small to large operators have realized significant aspects of the EHR and are in the run to implement it. It is noteworthy that the present appetite for EHR is not only an American experience but also a global initiative taking into consideration that there is an ever-increasing global demand for EHR software. This claim can be justified by the escalating number of EHR developers and vendor companies that the world has been experiencing over the past few years. In other words, the demand for Electronic Health Record is growing day by day, which is a positive sign that various healthcare providers appreciate the value of computerized health record across the globe. Hospitals are presently one of the major consumers of the Electronic Health Record (EHR) owing to the large handling of the patients’ information and other related medical records. Overview and History of Electronic Health Record (EHR) Electronic Health Record (EHR) refers to longitudinal electronic record of patient’s medical data gathered and stored owing to a patient’s encounter with the healthcare provide r (MITRE Corporation, 2006). In other words, EHR involves collection and storage of patient’s health information in an electronic form in order to enhance ease handling and sharing of information within the hospital setup. The digitalized patients medical information contained in the EHR include but not limited to immunizations, patient demographics, problems, medications, vital signs, radiology reports, past medical history, laboratory data and progress

Strategies for Building Effective Relationships Research Paper - 1

Strategies for Building Effective Relationships - Research Paper Example Is it possible to add new features to the existing product or entirely a new product needs to be developed? Where do the company’s products stand in comparison to competition in terms of overall acceptability? While marketing department’s feedback will help ascertain the key features required for a new product, the design department will help develop a product with those features. Developing a product with good aesthetics is also the responsibility of the design department. The costing department will put its efforts in keeping the cost as low as possible because that is the mantra for enhancing its acceptability. While marketing department emphasizes on ‘optimal pricing of the product’ as one of the essential requirements, the production and process department of the company will assess whether the current setup of machinery and equipment is sufficient to produce a new product commercially or any further investment on capital equipment is required. If addi tional investment is necessary, the finance department will have to explore whether it is feasible to manage those funds at all and if yes, then at what cost? The point is that while developing a new product, the project leader needs to coordinate with numerous departments and extract their expertise successfully. It is indeed a challenging job as none of the department directly reports the project leader. The project leader needs to exhibit exemplary leadership qualities to complete the task given by the company management. He needs to resolve conflict situation that may arise time to time between the departments of the company and their office-bearers, especially when it is known that the last project leader failed to resolve conflicting situations with peer managers and supervisors. While developing a new product through participatory management, the role of a project leader is multifaceted. Primarily, they need to be creative and innovative with good empathy for the customer so that they can develop a product at an affordable cost that is unique and no one else offers in the marketplace. At the same time, they must assess the company's strength accurately to deliver such a product on a commercial scale within a stipulated period. They also need to take some key decisions on final product design or features after great deliberations within the organization that may have long-term repercussions on the company. That is where they need to be visionary too. Prima facie, it may appear that the project leader functions as a coordinator and facilitator in the development of a new product but their success will largely depend upon how accurately and precisely, they can resolve all issues that may crop up during the developmental phase and in that sense, their leadershi p role takes over all other roles.

UN Millennium Development Goals Essay Example | Topics and Well Written Essays - 500 words

UN Millennium Development Goals - Essay Example le progress have been achieved with regards to gender equality in primary and secondary education and most regions of the world including the developing countries have equal enrollments of boys and girls in primary and secondary education institutions (Sweetman, 2005). The case of tertiary and advanced education is different because there is a marked gap between the enrollments of boys and girls in higher education institutions, particularly in the developing world. Poverty, marginalization, food insecurity, armed conflicts and disease are the various different reasons of such trends of disparity in male and female higher education. The Gross Enrollment Ration in tertiary education institutions in Africa is 4.8% for women and 7.3% (Nwonwu, 2008). Financial issues are one side of the picture; there are many cultural and religious issues which are barring women for acquiring education and in some of the regions women eager to acquire education are subjected to violence. Education is one sector, gender disparity can also be observed in other spheres of life as well. Most of the developing countries have a very meager female population having paid jobs. The recent global recession has further aggravated the situation because the unemployment rates for women which rose up during recession did not fall down during the economic recovery of 2009-2010 however the unemployment rates for men fell down significantly (World Bank, 2011). Lack of representation of women in the legislative and administrative bodies is an issue being faced by the developed as well as the developing world. The target of equal representation of women in the legislative bodies of the world is still far from being achieved, according to 2011 UN report on MDG, the women shared only 19.3% of the total parliamentary seats in the world (United Nations, 2011). Education indicators in the United Arab Emirates show that the women are getting a remarkable share in the educational institutions but disparity

Math Quiz Speech or Presentation Example | Topics and Well Written Essays - 1250 words

Math Quiz - Speech or Presentation Example HINT: Please find points on each of y = f( x ) and y = g( x ) and compare the points on y = f( x ) and y = g( x ). 15. Please feel free to use the graph of the equation or test algebraically to determine whether the following equation is an odd function, an even function, a function that is neither odd nor even, or a function that is both odd and even. 19. The weight M of an object on the moon varies directly as its weight E on earth. A person weighs 169.76 lbs on earth weighs 28.86 lbs on the moon. How much would a 241.76-lb person weigh on the moon? 20. The stopping distance d of a car after the brakes have been applied varies directly as the square of the speed r. If a car traveling 60 mph can stop in 200 ft, how fast can a car travel and will stop in 72 ft? d ÃŽ ± r2 or d= kr2 for a speed of 60 mph , the distance is 200ft. therefore, 200= k (60)2 k= 200/3600 = 0.0556 ; Hence d= 0.0556r2 . For a car to stop at 72 ft; 72= 0.0556r2 ; r2= 72/0.0556 = 1294.96 hence r = 35.9856 mph or approximately 36

An Examination of influence of Calligraphy in the Contemporary Graphic Essay

An Examination of influence of Calligraphy in the Contemporary Graphic of Eastern Culture(Korea, Japan and China) - Essay Example Eastern calligraphy has the same emotion with Korean traditional beauty possessing natural harmony and has an ordinary and tender character. Calligraphy of typography represents particular writing style using Chinese ink and brush that is showing on the current titles of film posters or stories as an influential impact. The effect of conveyable information with image instead of letter is getting greater. As individual expression that is different from mechanical printing type by development of printing is launched, that calligraphy that taking a serious view presentation and is developed. In recent, printing culture, the study for the special feeling, emotion and various ways of expression oriented from hand printed are needed for the coexistence between past and present. As it is most universal that is most nationality, think that is going to create only our peculiar culture that our colour can be better proudly defying in the world groping correct type and form in systematization. Recently, Calligraphy has been used in various parts in Eastern culture. This could be one of tendency that calligraphy naturally approaches to our life; it is used film poster or personal care goods. It may say that emotional consumers delight to use those products which have difference, freshness and novel with other film or products. In contemporary, citizens have been given huge affection by computer. Moreover, it has affected to the development of design as well as time and many of efficient side. However, calligraphy has started to spotlight in different way from consumers who accustomed with similar computer font and design. As calligraphy has huge possibility to be developed in design fields, concern for design has grown in Eastern culture. Therefore, it is analyzed and contextualized meaning of calligraphy and its history, and its expression in commercial contemporary graphic like film poster, CI/BI, package design etc. Chapter 2 Eastern calligraphy 2.1 Definition There is a definition of Calligraphy by Wang (2006, p.259) stated that Eastern calligraphy is considered to be one of the most beautiful and meaningful patterns in the world. Generally, it is defined as an art of beautiful, stylized, or elegant handwriting or lettering with pen or brush and ink. It engages the accurate construction of characters, the ordering of the range of parts, and

The Life of Christ Term Paper Example | Topics and Well Written Essays - 1250 words

The Life of Christ - Term Paper Example Luke stated that Christ’s ministry was instigated by John the Baptist in the 15th year of the sovereignty of Tiberius Caesar, who became the emperor after King Augustus1. Emphasising on the various biblical specifications, the discussion henceforth intends to briefly outline the life of Christ, taking into consideration the three years of his ministry. Christ’s Birth Luke 2:1-7: History of Christ’s Birth The history of Christ’s birth has roots in the social context of the then Roman dynasty, which was strongly influenced by social segregations, brutal and inhuman treatments of slavery, and replication of dominion powers over the weak. As per the Synoptic Gospels, it was during the reign of King Augustus that Jesus was born in the midst of conflicts between emperors and various social classes. Jesus was the child of Mary and Joseph, who were peasants belonging to the tribe of Judah and were the citizens under the lordship of King Herod2. It was during this period that social conflicts began within the region due to taxation imposed by King Augustus and the reluctance of Jewish community to abide by such norms. Consequently, the Jewish community members were asked to travel to Bethlehem, where the register was located to perform census of the Jewish people and make them entitled to the taxation charges3. Thus, Mary and Joseph had to travel from Nazareth to Bethlehem. At that time, Mary was expecting a child, owing to which the long journey to Bethlehem imposed a vast suffering upon her. Irrespective of the physical weakness, the couple had to travel as per the decree of King Augustus. However, the actual reason for Mary and Joseph enduring such suffering was the verdict of God ordering that the child should be born in Bethlehem. After the weary travel, when the couple learnt that all the inns had been already filled with travellers from Nazareth and other regions of the realm of King Herod, they lodged in an animal shed. It was in this shed that Mother Mary gave birth to Lord Jesus Christ, which was known to only few people in the village. The circumcision and the naming of the child had been arranged when he was 8 days old, according to the Hebrew Law, and he was formally given the name of Jesus. Therefore, the word of God was conveyed by Gabriel, who said, â€Å"You shall call his name Jesus for He will save His people from their sins†4. Christ’s Ministry Similar to the history of the birth of Holy Christ, the instigation of His ministry can also be observed as enlightened with spirituality and chronology of mesmerizing events. The historical content depicts that Christ’s ministry began during the period of AD 27 and continued till his crucifixion. However, contradictions have been persisting concerning the duration of His ministry, which has often been deliberated as a period of 3 years, 2 years, and even 3 and a half years. However, most of the testaments obtained affirmed that Christâ₠¬â„¢s ministry continued for 3 years5. Christ’s ministry began with His baptism, which was performed by John the Baptist and which led Holy Spirit to â€Å"come on Him in a special way†. As per the predicaments, Christ had to fast for 40 days following His baptism in order to defeat the ‘Satan’, a spirit who dared to challenge the religious beliefs of Hebrews. However, as per the true meaning, the word ‘Satan’ refers to the fallen angel who was entitled by the God Himself to test the strength of human

E-commerce Assignment Example | Topics and Well Written Essays - 500 words - 1

E-commerce - Assignment Example These pages can be viewed through an internet address known as uniform resource locator (URL). There are two main types of websites namely static and dynamic website. Static website offers limited opportunities for the clients or visitors control the information received. Dynamic websites on the other hand offers a dialogue platform between the buyers and sellers. Visitors or clients are informed to their specifications. This work is about alibaba.com. It entails the features that make it better than other electronic commerce website among other issues.Alibaba.com is a Chinese e-commerce website that provides a platform for online market place, payment platforms among other services. It is my favorite e-commerce websites due to the fact that it offers sale and purchase of a wide range of electronic products ranging from laptops, cameras, satellite decoders among others. It is simple to use with limited accounts verifications. Alibaba.com website has got several capabilities that favor the site from other competitors. The site contains contact information through which buyers and sellers can communicate. The contact information includes emails, phone numbers-both mobile and landlines. Further more it has social network tools like face book, twitter, YouTube, Google+ and MySpace among others which ease buyers and sellers interaction. Alibaba.com adopts different business strategies like operational business strategy which ensures; delivery of products to the buyer, operational electronic money transfer system, updated order list among other functions. Business unit strategy is observed by attractive advertisement and fair prices that attract and retain customers. A buyer pays the required amount through electronic money transfer platform, ‘alipay’ before goods’ delivery. Corporate business strategy applies with the website as different companies and individuals can do their business through the website. Security is a very important aspect in

Judaism Religion and Theology Essay Example | Topics and Well Written Essays - 750 words

Judaism Religion and Theology - Essay Example One reason is that the Essenes formed one of the greatest sects during that time of Christ, in which the Jews were divided. Judaism is the way of life, philosophy and religion of the Jewish people. One might be interested in being part of these separatist societies because of the uniqueness of these societies. The Essenes for example had no women and also had no money. These were believed to be the major causes of sin and were therefore forbidden from these societies. They only had palm trees as their companions. This saw many people who were tired of life being driven to these societies to adopt their interesting mannerisms. This paper will discuss â€Å"The Damascus Document† and the â€Å"Rule of the Community† expanding on why someone might have been interested in being a part of these separatist communities. One would therefore be interested in being part of these separatist societies because they were thought to have advantage over the weariness that comes with li fe. â€Å"The land of the Essenes was also very fertile and it attracted people to it†. Another factor that would make one to be interested in being part of these separatist societies, first, according to Josephus and Philo, the members of the sect numbered 4000. Judaism is a religious system whereby everyone is under the rule of God. This was because becoming a member of Essene sect for example was not easy to achieve. Only the male adults were allowed to join the group. The Essenes for example believed in living very simple lives.... There are a number of factors that made their ways of life appealing. First, their days began with prayer and they believed in purification after working in their various occupations. That is why they would assemble for ritual purification at the end of each day. â€Å"Followers had communal meals which were prepared by the priest† (Brownlee, 1982). These meals were served to each member in order of their status in the society but each member would wear special garments for these meals. They would return to work after these meals and later on reassemble for another meal. They often recited prayers together at sunset. Their unique mannerisms and ways of life made them to be different and they were separated from their fellow Jews. One can therefore desire to be like them because of their unique mannerisms (Trans, 1942). These societies overemphasized on ritual purity in the sense that they would purify themselves several times after relieving themselves for example, after worki ng, after being in contact with people who were not members of their societies and before meals. According to the rule of the community, the character of these communities such as that which required one to undergo thorough examination before being allowed to join the sects made them to be desirable and appealing. Such an examination process would last for almost two years before one became a fully fledged member. Their celibacy, community of property and theology were unique and made them to be different. The Jews are considered to be an ethno religious group. The members of these separatist societies such as the Essenes only worked in certain occupations such as crafts and agriculture. They avoided other occupations that were considered as not being pure. These

Utilitarianism and Kantianism Essay Example for Free

Utilitarianism and Kantianism Essay In the history of ethics, two major viewpoints emerge: the consequentialist and the nonconsequentialist. The consequentialist view is based on or concerned with the consequences of one’s actions, while nonconsequentialist views are not. One major consequentialist ethical theory is utilitarianism. This theory, whose principle architects were Jeremy Bentham (1748-1832) and John Stuart Mill (1806-1873), derives its name from utility, which means usefulness. Utilitarianism is commonly found in two forms: act utilitarianism and rule utilitarianism. Act utilitarianism essentially states that everyone should perform that act which will bring about the greatest good for everyone affected by the act. Fundamentally, this theory requires that each individual assess the situation and determine which act would bring about the greatest amount of good consequences for the maximum number of persons involved. While act utilitarianism sounds nearly ideal, there are several criticisms to this theory. For one, it very difficult to ascertain what consequences are good for others, given that all individuals hold different sets of morals, values, and beliefs. Furthermore, there is a certain impracticality in having to begin anew because not all acts and situations are entirely different. It would also be difficult to educate others given there is no distinct set of rules or guidelines. And finally, one must consider the rights of those â€Å"few† whom do not benefit from that action which will bring about the greatest good. To provide answers to many of the above mentioned criticisms, rule utilitarianism was established. In this form, utilitarians believe that everyone should establish and follow those rules that bring about the greatest good for all concerned. In other words rule utilitarians, from experience and careful reasoning, try and establish a series of rules that when followed, will yield the greatest good for humanity (i. e. â€Å"never kill except in self defense†). Associated with rule utilitarianism are some of the same criticisms encountered with act utilitarianism. Again, it becomes difficult to determine consequences of others. Furthermore, non-rule moralists argue strongly that there is no rule in which one could not find at least one exception. In contrast, one major nonconsequentialist theory is Kantianism. This theory, often called â€Å"Duty Ethics,† was formulated by Immanuel Kant (1724-1804). Kant believed that nothing was good in itself, except the attribute good will, which acts in accordance with rules regardless of consequences. Another human attribute Kant proposed was equally of importance, was one’s ability to reason. He therefore believed it was possible to establish a valid set of absolute moral rules on the basis of reason alone without reference to God. Kant’s two requirements for an absolute moral truth include both logical consistency (cannot be self-contradictory as a statement) and universalizability (stated so as to apply to everything without exception). At the center of Kant’s moral philosophy is the categorical imperative from which all our moral duties originate. Such principles of morality are described as an imperative because they command a certain course of action. In other words, it is a categorical imperative because it commands, independently, particular ends and desires of the moral agent. According to Kant, these imperatives must be obeyed in their entirety, by all, and in all circumstances. For example, someone who is only inclined to be generous, rather than generous out of duty, is not fully moral. Like many other moral theories, there are several criticisms of Kantianism. In some circumstances duties, which Kant describes as universal, conflict. For example, should one break a promise (which is immoral by Kant’s standards) to keep another from being harmed? Sometimes it is impossible to ignore the outcomes of our actions. Kant’s approach also allows for no exceptions which can result in negative consequences. Another criticism to Kantianism is the question of whether or not a qualified rule is any less universalizable then on that is unqualified. In other words, Kant never distinguished between making a rule and qualifying it. And lastly, what happens when one’s inclinations and duties are the same? Does that then make them an immoral being in the truest sense of the word? Most would argue that it is better for someone to do something because they want to rather, than because it is their duty.

Can Alternative Energy Replace Fossil Fuels An Environmental Sciences Essay

Can Alternative Energy Replace Fossil Fuels An Environmental Sciences Essay At the beginning of the 21st century people started to realize that fossil fuels are not renewable and they are consumed too quickly so people believe that there will not be a source for future generations. Activists try to tell people about the consequences of lack of energy in terms of economy or environment, so consciousness of the situation increases each day with the help of activists. However, the public and also the government do not do anything to amend this situation. Professor Emeritus of History, Geography, and American Studies at the University of Texas, Alfred W. Crosby asserts that Alternative sources of energy can become a satisfactory substitute for fossil fuels such as coal, oil, petroleum and diesel if we put as much effort and genius in the effort as we did in producing the first atomic bomb(alternativeenergy.procon.org , para 3). However some others believe that alternative energy cannot meet our need sufficiently. Also its hard to find a suitable place and the hi gh technology to build this kind of structure. There are both pros and cons about using alternative energy which makes it difficult to find the most reliable way, however considering all these various approaches, we can conclude that fossil fuels are more harmful. There are many type of carbon based source which contain huge amount of energy such as coal, oil, natural gas. They are most common source to create energy. Especially in Turkey almost all energy comes from fossil fuels (%99.6). There are some specific places to produce such as Zonguldak for coal or Batman for oil. Underground coal mining sector very taught because working condition is disaster but, people have to work this job because of unemployment. However coal mining have enormous dangerous for health because it cause lung disease. Also cause deaths due to underground coal-mining accidents have been recorded officially since 1941, and a total of 3094 deaths were reported between 1941 and 2003(Kucuker,1). Although this kind of evidence, both government and companies not take any precaution about disasters. Almost the same situation happens in Batman which has most of oil source in Turkey. Some worker suffer from similar problem like health and condition, because they do not know their right in terms of both health and safety even if they are aware of their right companies employ worker on daily-bases so they can not seek their right consequently companies exploit worker easily. In the beginning of industrial age, countries used fossil fuels for their own development without thought about its effect on people and the environment. They also ignored pollution and damage to the environment but this careless behaviour has caused irreversible consequences such as greenhouse effect of burning fossil fuels traps the concentration of carbon dioxide so this also increase heat as a result global warming occur. Therefore people should work together to establish non-governmental organizations to prevent violation and unnecessary usage, because the world supply will not be enough for the next generation. Professor of Massachusetts Institute of Technology, M. S. Dresselhaus also emphasised that fossil fuels currently supply most of the worlds energy needs, world reserves of oil are about 1.61014   (11012  barrels). World consumption is about 1.21010  a day. World reserves of natural gas are about 1.41014  m3; gross production of gas is about 2.41012  m3  per y ear. World coal reserves are about 9.11011  tonnes; annual consumption is about 4.5109  tonnes per year. However unacceptable their long-term consequence, he assert that the supplies are likely to remain adequate for the next few generations. Scientists and policy makers must make use of this period of grace to assess alternative sources of energy and determine what is scientifically possible, environmentally acceptable and technologically promising. Briefly fossil fuels such as coal, oil, natural gas, nuclear power supply most of the worlds energy needs in today world but they are not adequate for future generation without alternative energy. The world has many alternative energy sources such as wind, solar, geothermal, hydroelectric, and bio fuels are possible energy type which can replace fossil fuels. Like fossil fuels these energy types have several advantages and disadvantages. Wind and solar power cause no pollution and are renewable and also wind and solar power are free. The only cost of solar and wind power is the installation and construction of the structure. Nevertheless, both wind and solar energy is inconsistent. It means wind intensity or sunny weather can change. Moreover geothermal energy built upon steam power so they drill holes in the steamy area and steam caused shoot up and drive turbines. Geothermal central should build correctly otherwise harmful gases and mineral can be released. Furthermore, hydroelectric central work with the help of accumulation of water so energy production is constant. However construction of dam is very expensive and sometimes especially in Turkey dam can damage historical p lace like Hasankeyf in the east of Turkey. Lastly like wind and solar power bio fuels is renewable. Ethanol is the main element of creating energy which is made from corn. It decreases the usage of gas but cost of conversion very expensive. In addition, Some countries realize the variety of alternative energy and pay attention to these. Spain and Germany are very serious about creating alternative energy. They use many kind of alternative energy but lost of countries just use hydroelectrical energy in the name of alternative energy. However they do not realize that for example solar energy more powerful than hydroelectrical energy. Dieter Eissel assert that the sun radiates 174 peta-watts (PW). Of this, about 30 percent is re ¬Ã¢â‚¬Å¡ected back to space, while the rest is absorbed by atmosphere, clouds, oceans and land masses. The total volume of radiation absorbed by oceans and lands reaches up to 89 PW. Therefore, solar energy can provide 2,850 times more energy than current world demand. In comparison, the multiple for hydro power is 3, 5 for geothermal, 20 for biomass, and 200 for wind energy (Fischedick, 2000). This means that all nations need the solar radiation of just one day to meet their energy demands for a whole year. However, settle that kind of energy source is very expensive and little utopian. Nevertheless still reducing fossil fuels help prevent the pollution. According to one of the most comprehensive plans for future sustainable energy provision launched in June 2010 by Greenpeace and the European Renewable Energy Council (EREC), a sustainable World Energy Outlook provides a detailed practical blueprint for cutting carbon emissions while achieving economic growth by replacing fossil fuels with renewable energy and energy efficiency (Eissel, 4). Also, there are some kinds of energy types which are related to fossil fuels but not that much harm such as natural gas and nuclear power. Natural gas release methane gas instead of carbon dioxide and methane gas does not cause greenhouse effect it increases the amount of natural gas reserves a little bit higher than fossil fuels. Nuclear power creates a huge amount of energy however risk also very high because if plants accidentally release something its damage may be catasrophic. In the end although fossil fuels have the possibility of least harm to the environment is still a risk. Therefore alternative energy must be encouraged by government and the public. Otherwise countries will start to fight each other because of lack of resource of fossil fuel in fact they already start to fight as resource become limited and countries may occupy an oil-rich country under the name of peace or some unethical reason to take control of oil-reserves. On the other hand, some people claim that the world has enough fossil fuel supplies for at least 2-3 decades. They think that this issue not of great urgency. At the same time they believe alternative energy is not sufficient and enough to meet peoples needs. To exemplify, gas is much more efficient than electrical energy and also filling the cars petrol tank quicker than charging an electrical car. Critics also state that wind power or solar power is not easy to construct everywhere. They can only be built in a suitable place to be efficient. For instance wind turbines  must be built in a windy area to create energy, this means where wind turbines can be constructed is a little restricted. Likewise solar energy is useful in countries which have many hours of direct sunlight. In this situations, as the cost of construction increase also the efficiency decrease. Taking all these points into consideration, we can arrive at the conclusion that alternative energy should be a convenient energy source for future generation, because there is no other option for future generation nobody can claim that fossil fuels will last forever, this generation should regulate the usage alternative energy and also pay attention to the environment. Otherwise fossil fuel become most valuable things in the world and lots of people not allow or afford to benefit from it. Work Cited http://alternativeenergy.procon.org Dresselhaus, M.S., and I.L. Thomas. Alternative energy technologies.  Nature  414.6861 (2001): 332.Academic Search Complete. EBSCO. Web. 23 Dec. 2010. Kucuker, Hudaverdi. Occupational fatalities among coal mine workers in Zonguldak, Turkey, 1994-2003.  Occupational Medicine  56.2 (2006): 144-146.  Environment Complete. EBSCO. Web. 23 Dec. 2010. Park, Sang-Chul, and Dieter Eissel. Alternative Energy Policies in Germany with particular Reference to Solar Energy.  Journal of Contemporary European Studies  18.3 (2010): 323-339.  Academic Search Complete. EBSCO. Web. 23 Dec. 2010. Fischedick, M. ,  Langniss, O. and  Nitsch, J. (2000)  Nach dem Ausstieg-Zukunftskurs Erneuerbare Energie  Hirzel-Verlag , Stuttgart

Blue Ocean Strategy (BOS) Analysis

Blue Ocean Strategy (BOS) Analysis My individual research work undertaken is based on the business strategy concept known as Blue Ocean. The concept of the Blue Ocean Strategy (BOS) originated in 2005 when two authors named as W. Chan Kim and Renee Mauborgne of the BOS Institute wrote a book named as Blue Ocean. Commonly, people believe that the finest organizational strategy is the one which escalate profits for the organization. According to the book written by these authors, firms should seek to build demand for their products or services in a market where there is no competition rather than competing nose to nose with existing producers in the industry. Vice versa, in existing industries firms often compete with each other and seek to surpass their competitors and snatch their market share which makes it very tough for every firm to survive. Such an industry is known as Red Ocean where all the firms strive to capture the same market share from each other and as new suppliers enter into the market, profits are redu ced, chances for growth are depreciated which often create threats for new entrants and/or disable some businesses to retain their share in the market. For this reason, such a strategy would not fit best for every firm in the modern business environment. A Blue Ocean strategy identifies such industries that do not exist or are unknown. The application of such a strategy requires that demand must be created for the product or service rather than competing against the rivals. The supporters of the Blue Ocean strategy argue that firms can rapidly boost their profits and grow expeditiously if the firm is able to provide products and services that are innovative to both the buyer and the business. This is because innovative products and services are more likely to be valued by the customers and eliminate such products or services which are of unsubstantial value to the existing or the future market. (B) Key Areas of Research and sources: To navigate the blue ocean is it required to think outside the box. There must be an idea or approach which must not necessarily a better way to do something which is already being done and where there must be a competitive edge in a limited market space. The difference between the red and blue ocean is that in the red ocean there would be a competition in the current market space of your contraption whereas in the blue ocean an incontestable market space is established which attracts new demand. Therefore, there must be a clear idea whether we are in a red or blue ocean before the start of research. A field research strategy is used where the fundamental aim of this research is the identification of the potential group which is not your customer in strategic buyers group both inside and outside the industry or substitute markets. This research also helps providing us the contour of existing buyer and non customers. A team is developed comprising research experts and analysts, professionals in qualitative and quantitative research methodologies. The team is a master in all the important areas market intelligence, competitive intelligence, analysis of the vendor, research and analytics, analysis of various trends in the market, forecasting and business analysis. The resource for this research includes experienced analysts from globally recognized market intelligence organizations, business economists and financial experts with comprehensive sector experiences. Qualitative research method is used for the collection of data in the field at the initial phase of research. The contraption for this research includes surveys, questionnaires, guides for interviews and virtual or on the spot discussion forums. This approach promotes open ended discussions in a composed ambiance to advocate true and direct dialogue. This method is mostly used because the data and intelligence which are required to recognize new buyers and market opportunities are not obtainable easily A secondary, quantitative research is acknowledged in the research plan when wide range of representative data is needed to know about new market circumstances. This methodology includes sample management, survey instrument design and management of data, tabulation and analysis by both the traditional methods for the collection of data. (c) Discussion of Strategic Models Identified:- During my research, I have come across plenty of strategic models which enable the implementation of the blue ocean strategy. Some of them are discussed below. The Four Actions Framework:- This framework looks at different aspects of the industry by asking four different questions. These questions help to straighten the focus of the business and realign its overall strategy to create value. These questions involve asking: What are the factors that need to be created which have not yet been created by the industry? What are the factors that should be promoted over the industrys standards? What are the factors that need to be scale down the industrys standards? What are the factors taken for granted by the industry and should be exterminated? The first question assists the managers of the firm to explore new ways of adding value to their products or service for the buyers. The second question encourages the management of the firm to divulge and eradicate the compromises made by the buyer. The first two questions seek to provide the firm with a differentiation edge. The third question points out the factors that need to be reduced which may have been redesigned in order to compete with the rivals. The fourth question identifies those factors which may have had value in the past but are of minute value to the buyers today. The last two questions seek to assist the firm in becoming a cost leader in the industry. Buyer Experience Cycle:- While making a purchase, a buyer goes through six different stages, from the initial purchase to the final disposal of the product. In deciding which product to purchase, a buyer thinks from unalike aspects in order to buy the product that best satisfies the needs of the buyer. These stages are called utility levers. Stage 1: Purchase: At the initial stage, the buyer has a set of questions in his mind based on which he decides which product he has to buy and how much time it would take for him to find the desired product. For this reason, it can be seen that shopping malls today are successful because they have different products under one single roof and at the same time seek to satisfy diverse needs of a variety of customers. Theoretically, it is quite simple but marketing managers should give sufficient consideration to this factor and make the product finding experience easier and much simpler for the buyer. Also, customers tend to buy their products from places that are attractive or give them the option to choose their desired products from the most fascinating products. On the other side, accessibility is a vital issue. If a store offers the best products in town but is not in reach of the buyers, they are most likely to switch to an alternative store to make their purchases. Moreover, from the perspective o f a buyer, a secure transaction environment has a positive psychological affect on the buyer and encourages him to make his purchases. Lastly, customers always prefer to buy from such stores which they are familiar with because they know they would be provided with a commendable customer service. Stage 2: Delivery: The next stage is concerned with delivering the product to the buyer. Buyers usually ask that how much time it would take for the product to be delivered to them. This is where businesses can outdid their competitors in the market and exclusively in the services sector where on time delivery is the critical success factor for many businesses. Stage 3: Use: Are the functions and features of the product effective? Do they satisfy the desired needs of the customers? Does the buyer require any guidance or teaching in order to use the product? Is the product easy to use and operate (e.g. in case of electronics)? Stage 4: Supplements: Some products require the support of other products in order to operate effectively and meet the demand of customers. Customers always think that how much the supplement product would cost them? In this case, customers who are price sensitive might decide to switch to some other product which does not require the support of other products to operate and meet the needs of customer. On the other hand, customers who are not much price sensitive would consider whether the supplement product is available and accessible. However, this is one of the salient factors which the marketing managers should consider before deciding to introduce a fresh product to the consumers. Stage 5: Maintenance The next factor that buyers usually consider is how easy it would be to maintain the product and how much it would cost them. In the modern business environment, customers wish to purchase such products which can be maintained in less time and reduced cost. This is one of the most imperative factors which marketing managers should consider if they wish to retain their customers and also attract new customers from the market. Also, if a product requires external maintenance, customers think of factors such as cost of external maintenance and accessibility of maintenance store. Stage 6: Disposal Lastly, customers also think whether it would be easy to dispose the product or not. In this regard, managers should consider the legal and environmental issues before promoting their product into the market. Sustainable development of a product is a key aspect in the modern business environment and the firm which is able to develop, promotes and dispose their products without causing minimal harm to the environment would surely have a differentiation edge over their rivals in the market. Four Hurdles Execution:- After the management has established a blue ocean strategy, the next step in the process is to effectively implement such a strategy. Successful implementation of a strategy at any phase plays a vital role because ineffective implementation of a strategy can lead to wastage of precious resources and time. While implementing a blue ocean strategy, an organization is faced with the following four types of hurdles. If the organization wishes to succeed, it must take appropriate measures to overcome these hurdles to find a blue ocean. The Cognitive Hurdle: Normally, companies operate in red oceans which may not to lead to sustainable growth and profits in the future. Although, companies have grown and met their milestones while operating in the red ocean, managers must think beyond this if they wish to survive in the modern business environment where new competitors arise everyday in the industry making the competition more rugged. The organization as a whole must be mentally prepared for such a strategy before implementing it so that precious resources are not wasted. The Resource Hurdle: Normally, organizations believe that when it changes its business strategy, additional resources would be required to implement the new strategy. At this point, this is the greatest hurdle which organizations come across during the implementation of the new strategy. But such a hurdle can be easily surmount if the firm has a competent and experienced human resource department. The Motivational Hurdle: A radical shift in the strategy of the business might demotivate the employees in an organization. If the management is competent and capable, they would also overcome this hurdle by creating a sense of ownership in the employees and also enriching their jobs. The Political Hurdle: Some organizations are very much influenced by the political environment. This is the last hurdle faced by an organization when implementing the blue ocean strategy. Governments have the right to completely abandon a product if they think the product can cause harm to the public at large e.g. drugs. A detailed analysis of the political environment would surely put the managers in a better place which would ultimately help them to overcome this hurdle. (d) Key conclusions and findings:- Based on studies, the authors of the blue ocean strategy have suggested that companies in the future would not be able to flourish by just competing with their rivals to retain their market share. The authors believe that in the modern business environment, innovation is the key to success and if an organization succeeds in creating a culture of innovation, it can easily survive in the long term without competing with any rivals in the market. Since the past many years, companies have fought with each other in order to secure their profit and market share. As a consequence, such rivalry between the firms has resulted in bloody red oceans where everyone tries to grab others share of the market and steal their customers. This ultimately means that if an organization wishes to survive in the modern business environment, it should therefore try to adopt a blue ocean strategy. This is because adopting such a strategy would place the company in a much better position with no competitors in the market and might put the business in a monopoly position which would ultimately make the business the leader of the market. A Blue Ocean strategy focuses on six principles which if followed adequately can create a blue ocean for the business where competition is irrelevant. These principles include: Identification of diverse pathways through which a market can be created where the business has no rivals to compete with. Encourage the managers to create value innovation rather than just focusing on increasing the profits or turnover of the business. Plan to attain beyond current demand and create new demand by targeting non-customers. Follow the right strategic sequence to create a blue ocean. Prevail over the four hurdles of execution. Execute the blue ocean strategy by motivating people to do so. The management must be capable to deal with behavioral issues in order to implement this final principle. However, there are some risks associated with the blue ocean strategy which the organization should seek to minimize to successfully implement the blue ocean strategy. These are: The blue ocean strategy encourages the managers of the business to develop new strategies and new products to create uncontested market space. The idea seems fair but this could also encourage the managers to ignore competition and they may lose grip over their core competencies. A competent management assumes that they have no rivals in place and seek to continuously improve their performance. Such a strategy could also encourage the management to overlook their rivals in the market and as a result they might lose their attained market share. Although every business seeks to create a blue ocean by trying to develop strategies and product which differ largely from the products offered by their competitors. This means that a business may think that they have created a blue ocean whereas actually it has not been successful in doing so. A blue ocean strategy encourages the businesses to look for industries that are far beyond their own core competencies. When the business is enthused to think different under a blue ocean strategy, there is a risk that the business might overlook their strengths and history and forced to diversify in such industries where the risk of failure is high because of no experience in that industry. All in all, a blue ocean strategy is more likely to lead a company to flourish in the future but it is vital that the pros and cons are considered evenly before implementing such a strategy. (e) Summary on the success or failure:- Overall, working on such a project has aggrandized our team working skills because everyone took the responsibility on themselves which created a sense of ownership in every team member and ultimately the team as a whole was able to conclude the work effectively. For this reason, all of the questions which were asked of us were abundantly answered including the group presentation. Working on such an assignment has been very informative for us and we all are now aware of the different types of business strategies in the modern business environment. This could prove useful for us when we start our practical career. From the group standpoint, we are now aware of the different types of business strategies and how successful implementation of a blue ocean strategy can be of benefit to a business. We have also learned that how such strategies can be implemented and what are the pre-requisites for implementing the different types of business strategies. Moreover, we have also learned what type of strategy would suit a particular business and we agree on the fact that the blue ocean strategy is not fit for all types of business. The selection of a strategy varies from business to business depending on their environment and other significant factors which the management should bear in mind when choosing a strategy. Individually, I have understood that in the modern business environment, adopting and implementing a business strategy is vital for the success of a business. It doesnt matter whether the business decides to adopt a blue ocean strategy or not, what matters is the commitment of the management and their capabilities and experience which would result in the long term survival of the business. (f) Individual contribution and impact on group presentation:- Before proceeding with the assignment, all of the team members were assigned particular areas of their interest to work on. I was assigned to identify the different types of strategic models which could help the business in achieving their aims and objectives in the long run. This doesnt mean that all of the team members were working in isolation, instead all of the team members were helping and supporting in each others work. This created a team spirit and all of the team members felt a sense of ownership as everyone felt that it is their responsibility to complete the assignment. Lastly, my presentations focal point is the adequate preparation of slides and plenteous research from diverse resources. Detailed work was done with the team to cover up all areas of the assignment evenly.

My Philosophy of Education :: Teaching Teachers Essays

My Philosophy of Education As a military wife, I have had the experience of working in several different school systems. I was a substitute teacher and a teaching assistant for four years. I started my college education right after high school. However, I halted my studies when my ex-husband and I were stationed in Germany. Soon after, my children came and consumed most of my time. If I was asked the question now about my career choice at 18, I would have to say that I am glad I got to experience the world first. I have enjoyed raising my children and working in the school system. I am now back in college after a 16-year break. I am more prepared mentally and I am focused and determined to reach my goals of becoming a teacher. I know that being a teacher is my true calling in life. Over the years, I have had the privilege of working with ten different teachers. I have considered their examples to be exceptional reference material. I see things that have worked and things I can relate to. I have also seen things that didn’t work. I have been very fortunate to be able to give my profession of choice a trial run before spending this time getting prepared for a career in teaching. An eclectic approach to teaching and learning is what I would like to have in my classroom. I would draw my practices from progressivism, essentialism, existentialism and realism. I also understand that some things will work with one class but may not work well with another. I know that I will need to be flexible when working with a diverse number of individuals. With progressivism, I believe that there should be instruction where students participate in critical thinking, problem solving and decision-making. These exercises help children to survive in the real world. I think cooperative learning will teach children to work well with others but also draw off each other’s ideas. Applying essentialism in the classroom is where the basic core curriculum will come in. There will be standards that need to be met in these areas. This will be where creativity needs to be implemented to get the material that is required across to the children. I believe in time-on-task emphasis as well as modeling appropriate behavior.

Fall of Constantinople :: World History

Fall of Constantinople By 350 A.D., Constantinople was one of the world's greatest capitals. The city was located between Asia and Europe, making it a very diverse and strategic place. The many bodies of water surrounding the peninsula gave Constantinople many trade routes as well as protection. The famous walls were also built to further strengthen security. Constantinople eventually rose to a beautiful city of strength and wealth. Its Greek heritage separated itself from the West with their religion of Eastern Orthodoxy. Despite the power of Constantinople, unending attacks and problems would eventually weaken the city. The first major catastrophe took place in 542, when a plague struck and killed massive amounts of people. The recovery was very slow, and it allowed for countless attacks. For Constantinople, however, it was just the beginning. Justinian ruled the Byzantine Empire during its height. His military faced strength from the East that greatly endangered his people. The Sassanian Empire of Persia was one threat that Byzantines needed to conquer. The Persians endangered eastern lands, so Justinian's military prevented any conquest. The Sassanians were defeated and security was briefly gained. After his success, Justinian wanted to regain lands the Roman Empire once lost to invaders. Byzantine armies began a reconquest of Spain, Italy, and North Africa. Battles against various Germanic groups took place, and western lands were conquered by the Byzantines. The wars were expensive, and resources were low. Defense became weak and territories were lost increasingly after Justinian's death. During the early 700s, the Byzantine Empire was in turmoil and chaos. As Leo III took power, Constantinople was being attacked by Avars, Bulgarians, and Arabs. The Arabs from the Middle East were a main concern for Leo III because of their large conquests in the Asia Minor. The Arabs advanced to spread their faith of Islam and control resources. The Arabs slowly acquired land until their siege on Constantinople itself. Leo III made brilliant defense moves to stop the invaders. His military forces attacked the Arabs from the rear successfully while naval forces were repelled with Greek Fire. Greek Fire was the empire's secret weapon that may have saved them from the Arab siege. Arab ships would burst into flames from contact with the "liquid fire." Fighting continued for a year until the Arabs retreated. Constantinople was defended successfully, but the empire suffered heavy losses and continued to loose land. The era from about 1025 to 1453 witnessed the Byzantine Empire in its ultimate destruction.

The Origin Of Basketball And I Essay -- essays research papers

Over the years since basketball was invented, its popularity has gotten very big. The game is played all over the world and has made a lot of people rich through its many professional leagues. The National Basketball Association is, by far, the most popular league in the world, but a lot of people like to watch college, high school, and recreational basketball as much. The game of basketball is one of the most popular and exciting games to watch or play on any skill level. In December of 1891, Dr. James Naismith was a teacher at the Young Men's Christian Association Training School in Springfield, Massachusetts. It was winter and one of his superiors, Dr. Luther Gulick, asked of Dr. Naismith to come up with a game that could be played during the winter months ("History"). Dr. Naismith had played rugby and he didn't like the roughness of that game. He wanted a team game which would get rid of most physical contact ("Basketball"). The game contained elements from American football, soccer, and hockey ("History"). Dr. Naismith contemplated the way the game should be played and what should be used for a goal. His original idea was to have a vertical goal. When he consulted some of his students, they brought to his attention that people would be able to block an attempt to score by simply raising their hand in front of the ball. He then came up with the idea of a horizontal goal in which the players would have to throw the ball in an arc. This would mean less force would be needed to get the ball in and it also meant that the opposing players wouldn't be able to block a shot so easily (Anderson, 5). He then asked a custodian to hang to boxes from the balcony in the gym. The custodian came back and said that he only had to peach baskets. That would have to do. The first ball used was a soccer ball. Since there was eighteen kids in his class, each team consisted of nine players (Vancil). Since the baskets were placed on the balconies, which happened to be ten feet high, the players needed a ladder to get the ball out after each score. By 1897, the size of teams had reduced to only five players and the ball was replaced with a slightly larger leather ball, very similar to what is used today ("Basketball"). As the popularity grew, more people began to go and watch th... ...it still does. The first great pro team was the Original Celtics of 1915 ("History"). It survived the NBL and dominated the NBA. The Celtics also changed the game into a future. The Celtics proved to be the best team in history. They were the first dynasty. Under some of the best coaches every to coach, they won an average of 57.6 wins out of 80 per season (Vancil, 12). They won eight championships in a row, and have a total of sixteen which is five more than any other team. The other great team throughout the ages was the Lakers. They won five championships in Minneapolis and six more after they moved to Los Angeles, for a total of eleven (Vancil, 26). The turning point for the NBA was the 1966-67 season. The Celtics were dominating and Bill Russell, the center for Boston, made $100,000 for that year (Vancil, 13). The fan interest was at an all-time high. In 1951 the first All-Star Game was held. The east had five of the leagues top nine scorers and beat the west easily. Eight years later, the Basketball Hall of Fame was built in Springfield, MA. It hold the names of great players, referees, coaches, and people of importance to the development of the game of basketball.

Pros and Cons of Obamacare

Controversy always surrounds change. Healthcare is this kind of controversial topic where people refuse to accept changes, even though changes must be made. Obamacare details many changes, how they will be made, and whom they will affect. As with any bill, there are pros and cons that exist as the bill helps many, but makes some a little worse off. Taking into account the pros that include the minimum benefits package and expansion of Medicare coverage as well as the cons that include rising costs to government and a shortage of doctors, I would vote against the bill.Obamacare is an extensive bill that completely transforms the healthcare system. The main part of the bill is the individual mandate that requires all citizens and legal immigrants to have health care coverage. If individuals do not have health insurance by 2014 there is a monetary penalty. In order to allow many Americans to obtain coverage, it outlines a major change in insurance practice in that companies are no longe r allowed to deny individuals health insurance because of pre-existing conditions; individuals are able to buy into health insurance at anytime.Obamacare expands Medicaid for those who cannot afford health insurance; the expansion will supply more than 17 million more Americans with health insurance than before the bill. People who are employed can fulfill this health insurance requirement by enrolling in their employer’s plan. Health insurance must be provided through employers if the company has 10 or more employees. Small businesses will be subsidized so that they can afford to provide insurance.People without insurance through their employer will be able to buy plans through health insurance exchanges, where most will qualify for subsidies, greatly reducing the premiums. Exchanges are run by the state or non-profit organizations and require that all insurance companies offer certain plans that make it easier for Americans to determine the differences between companies and plans so they can choose one that is best for them. The cost of implementing the changes the bill puts forth will be paid for through budget cuts and taxes.Though the bill provides many individuals with the opportunity to have health insurance, taxes and budget cuts will not be enough to sustain it (MacGillis 2010, 85-92). Within Obamacare there is a minimum benefits package that outlines the benefits that I believe every American has a right to. The package allows for equality under health insurance and allows those who are less well off to be able to have access to the benefits even if their coverage is minimal.The package includes: â€Å"ambulatory patient services, emergency services, hospitalization, maternity and newborn care, mental health and substance abuse services, prescription drugs, rehabilitative services and devices, laboratory services, preventative care and wellness care, chronic disease management, and pediatric services (including vision and dental care). † The federal government outlines the services that must be included in the exchanges to make sure everyone has the minimum coverage. The government also makes sure that individuals are not being taken advantage of by profit seeking insurance companies.Even though the government controls the plans there is still competition between the companies because of the other benefits that the insurance companies may offer in addition to those that are required. Without competition the insurance companies would take advantage of the consumers and charge higher prices solely to make a profit. The minimum benefits package helps all Americans not only receive better benefits, but also easily compare insurance plans (Whitman 2010, 32-34). Along with the minimum benefits package Obamacare addresses the problem of spotty prescription drug coverage found in Medicare.Currently, there is a gap in coverage when the beneficiary consumes between $2,250 and $5,100 worth of prescription drugs a year. Many people do not realize that they have fallen into this donut hole until they are required to pay for the full amount of their drugs, but are unable to (Dorgan, 2006). The new policy will make the insurance companies pay for 75 percent of the drug expenses and leave the consumer to pay 25 percent. However, when the drug expenses reach the catastrophic threshold of more than $5,100, then the insurance Medicare will pay for 95 percent of the drug costs.The government has already started to try and close this gap by subsidizing those who fall into the donut hole. Each year they will slowly increase the subsidy until the consumer only has to pay 25 percent. By addressing the donut hole that has occurred in the current health coverage Americans will be better off and no longer face drug expenses that they are unable to pay (Goldstein 2010, 113-121). However, the major changes come with huge monetary costs. Even with huge increases in taxes the government will not be able to pay for it. Oba macare requires all businesses to provide insurance; if the business chooses not to they must pay a penalty. The quantity of the penalty is less than the cost of insurance; so many businesses opt out of providing insurance plans. If employees do not receive insurance through their workplace, they must buy insurance plans on the exchanges. The plans provided on the exchanges are heavily subsidized in order to make sure that they are affordable for the average American. When more Americans buy from the exchanges the government must provide more subsidized plans, creating a huge expense for the government.Since the penalty for the businesses is so low, the government is unable to directly use that money to completely subsidize the insurance exchanges and instead must use money from the federal fund, further increasing our deficit. Moreover, another problem Obamacare faces with increasing costs is that more benefits can be added to the minimum benefits package as Congress sees fit. With the addition of more benefits the package and coverage for individuals will become more expensive and those expenses will fall directly on the government.The government will continue to add benefits making it more and more expensive to insure. Overall, the rising costs of providing more benefits and the costs of subsidizing the exchanges are far too great to sustain and therefore make Obamacare implausible (United States, 2013). Another problem Obamacare faces is how all of the newly insured individuals will be able to receive care. Currently, America faces a shortage of physicians; this insufficient amount of physicians is projected to worsen as Medicare expansion almost doubles the strain of physicians with the passing of the new bill.Obamacare takes into account the need to increase the amount of doctors with changes to health-care delivery and improved prevention. However, these increases will not be enough. The U. S. will face a shortage of more than 125,000 physicians in the next 15 years; however, only 27,000 new doctors are trained a year, and each year many more doctors retire (Feldman 2011, 113). Massachusetts already has put in place a health care reform that increases the number of people insured. However, they have already noticed the effect this increase in insured citizens has on the amount of doctor’s needed to treat the increased amount of patients.â€Å"A survey of Massachusetts’s physicians displayed that almost 40% of family practitioners and 56% of internists reported that they were not accepting new patients† (Feldman 2011, 115). Before the implementation of this new reform, Massachusetts’s practitioners and internists were able to accept any new patients that were applying. This is not only a problem for primary care doctors, but also specialty doctors. Current healthcare statistics reveal that a doctor sees on average 38 patients a day.That is, a patient every seven minutes of an eight-hour day. This data do es not even include the time doctors spend returning calls, entering data, and speaking to consultants. With the new expansion in health insurance there will not be enough time in the day for physicians to see all of their patients. The new expansion of coverage will lead to patients scheduling more appointments because they no longer have to pay for them. They will schedule appointments for a common cold or simply for just something to do and someone to talk to.In order for Obamacare to successfully work there must be more doctors or a more efficient way of dealing with the increased number of patients (Feldman 2011, 113-122). The positives of Obamacare, the minimum benefits package and more prescription coverage, do not outweigh the negatives, which include rising costs and a shortage of doctors. The cons are huge factors that must be addressed in order for Obamacare to be successful. If we are unable to pay for the treatments or even to provide the proper medical professionals to treat the increase in patients, then the basic goal of the bill cannot be achieved.Overall, I believe that though Obamacare is addressing a desperate need within our society, the method by which it attempts to implement reform is not realistic, and in fact will create more harm to society than good. Instead of implementing Obamacare, I would vote against the bill and believe that the President and Legislature should go back to the drawing board and figure out how to insure all citizens can have insurance without increasing our federal deficit and overwhelming our healthcare system.

Danger, Death, Boredom and Reporting from Iraq Essay

The contend in Iraq is arguably the near significant news baloney of our condemnation a relentless show of blooming(a) violence that has dragged on for six long time and claimed thousands of civilians and foreigners cash in ones chipss. Unfortunately, it is perhaps the most underreported war at least in certain intimate stage aspects verboten-of-pocket to the risk of exposure that its bloody(a) violence poses on journalists. It is not light(a) to be a news newsperson in Iraq. firearm many of them arouse a valiant attempt to traverse the most dangerous turfs and report the trustworthy story, only a few of them manage- and live to tell the tale.As the war progresses, foreigners mass of who are journalists- commence increasingly experience the prime target of the militia. For years, Iraq has been ranked by the Committee to Protect Journalists as the deadliest hindquarters for the media to work in worldwide- and the figures are telling. As of 2007, a total of 133 me dia support workers and journalists had illogical their lives 83% of them locals who were linked to the Western media. steadfast forward to 2009 and the figures are likely to be higher than that.The most disturbing feature about these deaths is that the journalists are not measly victims caught in a cross ignore but are actually the targets of these attacks. While more or less journalists, especially those embedded in the US and British armies are killed in combat, murder re master(prenominal)s the leading bareavour of death for journalists in Iraq (Ricchiardi, 2007). Cockburn (2007) has noted that due to the difficulty faced by journalists in unearthing and reporting the real story, it is easy for politicians to presuppose anything they want, usually to their advantage and get by with it since the truth cannot be established.This is very bilk for journalists since they cannot verify the real situation on the motive without risking their lives essentially they cannot do their work. The main reason why journalists have acquire the prime targets is because they are regarded as spies out to collect information for the enemy camp. Unfortunately, the spirit of the journalism trade requires them to actually be in the field where the crossfire is taking turn out and to constantly expose themselves to danger in an attempt to get an inside story. thus they have been felled by bullets, roadside bombs, rockets or they have been kidnapped for ransom. Some of those kidnapped have end up being beheaded. Undoubtedly, urgent travel have to be taken to encourage the lives of journalists. Some media houses have taken cracking lengths to protect their correspondents by offering them askew pledge while on the ground but even then, it is not a guarantee that they are fully saved and an ambush is always lurking somewhere.Thus otherwise media companies have pulled out altogether with some opting to use local correspondents who stand a slightly better chance of s ecurity than their foreign counterparts (Cockburn, 2007). The Iraqi war started in earnest and for months on end dominate the newsrooms as dramatic events such as the capture and execution of Saddam ibn Talal Hussein unf hoaryed. However, even the most sensational story loses its luster with time and the Iraq war is no exception.Having dragged on for years and with no end in sight, it slowly slipped into oblivion as journalists shopworn of reporting the same old bloody story and the public grew benumb to the coverage. A study by the lying-in of Excellence in Journalism reveals go Iraq news coverage, 24% to 1%, by cable networks. Print media have as well as reduced coverage, from 457 stories related to Iraq as of folk 2007 to 49 as of March 2008. Clearly, enliven in the Iraq coverage seems to be declining.This has been attributed to several(prenominal) factor such as the danger faced by journalists in Iraq, declining budgets in the face of high maintenance be for Iraq corres pondents, competing stories and war fatigue (Ricchiardi, 2008). Personally, I tired of following the Iraq war coverage kind of a while back. This is because there is vigor new. Day in day out, we listen to the same old bloody story and sadly, we have become used to it. With no end in sight, I have had found myself letting go of the Iraq war and shifting focus to other events. perhaps it is time for the U. S government and its phalanx to do the same.

Macbook Consumer Behaviour Analysis

avocation 4274F Consumer behavior several(prenominal) unrivaled engagement Oct, 26, 2012 prevalent instruction mackintoshBook oxygenate is a serial of laptop com entraper computer computer computer created by apple Inc. which annoys the crossroad fantastic and incomparable re kick inable to its ultraportability and leanness and dandified ardor. It was in the beginning introduced and acquitd in Jan 29, 2008 by Steve Jobs, the introductory chief operating officer of apple Inc. The party typi offery releases peeled models for this serial annu e precise last(predicate)y. The close upstart release was in Jun 11, 2012, which has devil models, one has an 11 screen, and the near separatewise gets a 13 screen.The series of macBook cable has been truly fortunate since its inception. Its conquest is not altogether reflected in the grand net course it do for apple, exactly e actuallywherely in the fervency it devotes to the self-colored PC manu facturing commercialize to propose ultraportable and soignee- style laptop which stack to a fault repose performance. ironw atomic number 18 The closely grand fixings which makes the mackintoshBook air so successful, in my opinion, is the colossal quietus of portability and major force- let on of the growth.The laptop features a unibody physical body which makes practicable to signifi nettly slew burdensomeness and weight, and withal it integrates with the in vogue(p) central forming unit of Intel (3rh extension effect i5 and i7), and SSD (Solid decl are Drive) to contact to a hugeer extent power and qualification to enforce. The s lay off off is an an opposite(prenominal)(prenominal) factor. The machined aluminum sheath and backlit keyboard make it face foppish and handsome. This inclination in addition delivers ingestion to the PC producer. galore(postnominal) an(prenominal) PC manufacturers copied the innovation and usance it to re- des igning their consume laptop, and they call them Ultrabook, which is targeted the alike consumers and commercialise as the mackintoshBook nisus.Software Compared with the hardware, the software is a to a big(p)er extent expansive grammatical constituent of the convergence. macintoshBook Air, as hale as opposite macintosh series, is employ the mac brass ( overly called OS X corpse). inappropriate the PC constancy where manufacturer sully the strategy freedom from Microsoft, which separates the hardware and software, OS X remains is only when markal by apple with the intention to wee utterly with the hardware. The trackpad on the laptop is the opera hat over other(a) laptops. populate hatful subroutine multi-touch gestures which enables them to def abrogate the laptop of course and smoothly as they are using the iPad.And besides, the dodge has induce with many apps intentional by apple, so that those apps gravel invariant style with the p lacement and great features. employment I bewilder high-involvement military capability toward MacBook Air, referring to the first principle ideal of Attitude. earlier I got the thumbs around the result, I put up got some thoughts of it, as follows 1. The logo of apple for me has been a denounce of entire design and easy 2. I had bought iPod and iPad, so Im sealed the Mac volition be effort me as the other two products do 3. A fighter who also has the products told me the laptop changed his action 4.The OS X trunk is much bonny than the Windows organization 5. Portability is the precession because I inadequacy to pile it with me ein truthwhere, and Mac has it 6. The system has rapid reaction and s easygoing computer virus threats than Windows 7. Mac has very salutary synergy with other orchard apple tree products, so it quite a little work salutary with my iPad I evaluated those beliefs harmonise to my value, which is, referred to textbook, a belie f that some conditions is favorite(a) to its opposite. My value are the preferences of efficiency, elegant style, and trust deservingy performance.Those beliefs transgress me a finger that the laptop is worth acquire, though its to a greater extent sp lasting than other laptops. And and so the determine gives me the behavior, which is the intention to pay for that. This is a high-involvement side toward the product, because the pickaxe process is very metrical and comprehensive. This also yields a great smirch dedication to Apple, and makes me rinse all the Windows-based laptop out from my buying list. Means-end cooking stove depth psychology property-value control panel Attribute loyal solution Portability fine style little virus threatsBenefit I brush aside use it anytime I choose it I faecal matter give tongue to it with me I smack adroit when I reckon the pulchritudinous social function I find skilful and less(prenominal) worries range A more ec onomical look A pleasant sprightliness pleasure caoutchouc synergy with my iPad more(prenominal) in force(p) to use my iPad and the Mac strength associable profit of acquaintance The associable meshwork of fellowship starts at the laptop, which is the class-level decision, and Apples laptop is the some aureate product for me, because it has the virtually colligate with the demonstrable end acress.The laddering proficiency illustrates the approximately important end state is efficient and comfortable. cut-price Windows system Microsoft PC old(prenominal) increase at ease laptop approximate judgment dignified Apple sensitive and light Portability valuable in force(p) synergism with other product abstain retort right central processor Carrying it with me SSD businesslike advert In this advertisement, the MacBook Air was put on a institutionalize bug out. The par of the Mac and the wallet makes me view the laptop eject be lay into the slim b ag easily.The cognitive content the ad delivers to me is very clarify the product is very clever and portable. The pass on lecture is very efficient, because this is what I occupation some. The testify let me come back slightly the portability of the laptop, which is the pass judgment of the product, and then(prenominal) I would conceptualise most the benefits the portability back end give me, for precedent I can draw it with me all over and I wont be commonplace by its weight. Last, I compared the benefits with the end values of mine, if those benefits action the values, it yields tyrannical positioning and feel about the product.